Professional Experience
Fever Madrid, Spain
- — «Senior Web Analytics Engineer»
- «Senior Web Analytics Engineer» at Fever, standardizing raw data through an agnostic data layer, optimizing tagging systems, and ensuring high-quality data collection for the world’s leading live entertainment discovery platform.
- Collaborated with cross-functional teams to implement scalable solutions, driving actionable insights and enhancing data-driven decision-making processes across global markets.
Jakala Iberia
Madrid, Spain
-
— «Data Collection Engineer Manager»
-
Data Collection Engineer Manager at Jakala Iberia, deploying cutting-edge solutions and technologies to extract actionable insights.
-
Conduct comprehensive technological audits for clients as Leroy Merlin, Santander or Wivai, tailoring bespoke solutions and driving data-centric approaches.
-
Led the Data Collection team, driving its growth from 5 to 13 people in under 2 years (160% increase), managing the strategy, implementation, and optimization of data collection solutions for enterprise clients.
Cheil Spain
Alcobendas, Spain
-
— «Digital Tagging Implementation & Senior Project Manager»
-
Project Manager for MSD client from December 2019 to April 2020.
-
From May 2020, Digital Tagging Implementation Manager for Samsung Iberia (España y Portugal).
-
Project Manager and Technical Lead for digital projects appearing for Samsung Iberia (España y Portugal) account.
-
— «Technical & Operations Manager» for Samsung Spain
-
Responsible for shop.samsung.com/es e-commerce operations. Technical consultant for different digital areas.
-
— «L10N, Digital Development & Production Lead»
-
Transcreator, localizator, copywriter and Digital's Development & Production Lead for Samsung Spain.
-
— «Copy Translator (EN > ES) & Operations Executive»
-
Transcreator and copywriter. Operations Executive for Samsung España account.
Portfolio (Last updated: August 2025)
Chrome Extensions for GTM
GTM DecodeEZ - sGTM PreviewEZ Madrid, Spain
- Development of two public extensions on Chrome Web Store for comprehensive GTM client-side analysis powered by AI and GTM server-side debugging.
- Over 100 combined active users.
Self-Service Analytics System
Madrid, Spain
- Development of a self-service platform integrated into corporate CMS for autonomous management of analytics/marketing tool IDs.
- Both client-side and server-side configuration with automatic validation and deployment without technical intervention.
- Frontend developed in Angular with Python/FastAPI backend.
Enterprise Cross-Domain CMP
Madrid, Spain
- Implementation of unified consent management platform (CMP) for all business verticals.
- Cross-domain preference synchronization, centralized privacy policy management and automated GDPR compliance.
- Integration with multiple consent management platforms and development of bridge APIs.
Advanced Enterprise GTM Templates
Madrid, Spain
- Creation of multiple custom templates for GTM client-side and server-side: multi-domain GA4 configurations, enhanced Google Ads.
- Development of fully customized clients for sGTM and specialized tags adapted to specific enterprise needs.
- Implementation of complex data transformation logic and conditional routing.
Universal Cross-Domain Identification System
Madrid, Spain
- Implementation of hybrid system combining deterministic and probabilistic methods with advanced fingerprinting (server + client).
- Complete solution for cross-domain and cross-device tracking through triangulation of three identification variables.
- Development of probabilistic and deterministic matching algorithms for user identity resolution.
Multi-Vertical Agnostic Data Architecture
Madrid, Spain
- Definition and implementation of unified data layer for multiple business verticals.
- Platform-independent event and parameter standardization, allowing complete flexibility in analytics tool selection.
- Design of scalable and maintainable data schema for enterprise organizations.
Custom Client-Server Middleware
Madrid, Spain
- Development of proprietary middleware for direct client-server communication without relying on standard GA4 collect endpoints.
- Latency optimization and full control over data transmission to GTM server-side, avoiding protocol limitations.
- Implementation with Python, FastAPI and complete integration with GTM Server-side.
Auditing, monitoring and early error detection tool
- Jakala internal tool that arises from the need to expand auditing, monitoring and early detection of errors in the client's digital assets. Especially focused on consent management (CoMo v2).
Analytics auditing browser extensions
- Browser extensions creation to audit several Tag Management Systems (GTM, Adobe Launch, Tealiu, TagCoomander...) and Analytics Services (Google, Adobe, Matomo...)
OneTrust Report automation
- Responsible for developing reports using Python, performing ETL processing with Pandas, and loading data into BigQuery from the OneTrust platform.
Web extensions for auditing analytics data
- Web extensions developer for auditing several TMS (GTM, Adobe Launch, Tealiu, TagCoomander...) and analytics services (Google, Adobe, Matomo...)
Analytics Checker
- Developed a proof of concept (POC) for real-time checking and auditing of digital asset analytics, featuring an alert system and automated event dispatch.
URL Shortener and QR code generator
IT Words! URL Shortener and QR code generator Madrid, España
- Ad-hoc URL shortener with clicks check, target URL change and geolocalization, as well as QR code generator created via Python for business purposes.
Stock control Web App for Samsung Portugal
Cheil Stock: Samsung PT Alcobendas, España
- Pywhon website development via Flask Framework with login and Admin CMS through RESTful API.
Website to host Amazon Sales Report for Samsung España
Cheil Dashboards: AMZ Samsung Alcobendas, España
- Pywhon website development via Flask Framework with login and Admin CMS.
REST API creation within Samsung España shop
Samsung España Alcobendas, España
- Python development and methodology implementation (realtime stock and pricing queries with Samsung España e-commerce).
Amazon Sales Report automation for Samsung España
Samsung España Alcobendas, España
- Python development and methodology implementation (communication and data updating).
Zendesk Chat implementation within Samsung Portugal websites
Samsung Portugal Alcobendas, España
- Technical Project and DTM Manager.
Samsung Galaxy S21 Digital Event
Samsung España Alcobendas, España
- Technical Project Manager for the event: webpage creation and server setup.
Facebook Feed Semiautomation for Samsung Portugal
Samsung Portugal Alcobendas, España
- Python development and methodology implementation.
Push notifications implementation for Samsung Iberia's employees portal
Samsung España Alcobendas, España
- Ad-hoc jQuery development via Wonderpush API for the integration of push notifications in the employees portal.
Google Merchant's Feed Semiautomation for Samsung Portugal
Samsung Portugal Alcobendas, España
- Python development and methodology implementation.
Sales Report automation for Samsung Spain
Samsung España Alcobendas, España
- Python development and methodology implementation (communication and data updating).